The Crossword Centre Clue-Writing Competition

CCCWC February competition voters’ comments
 
Clue no. 34: Help for a business that's somehow profitable but lacking public relations.

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A clue to LIFEBOAT.
4 comments refer to this clue (from 4 competitors, 0 others)
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Here is the text

Comments on the clue
1.The best of the business clues, with an appealingly smooth surface.
2.Clever – I looked at that def., but couldn't get something that worked – this does.
3.Weak surface, but originality on definition.
4.20 addresses this idea in a more elegant way