The Crossword Centre Clue-Writing Competition

CCCWC March competition voters’ comments
 
Clue no. 1: A cereal? Blimey, give them stick everywhere except west.

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A clue to CORNFLAKES.
2 comments refer to this clue (from 2 competitors, 0 others)

Here is the text

Comments on the clue
1.The surface doesn't make much sense!
2.The surface is meaningless, the wordplay does not fairly indicate that flak is INSIDE the compass points, and "give them" is not clued.